Seven Tips to Sell Your Home for Top Dollars

Presentation is Everything—Make your home outstanding!
● The kitchen sells the house, that’s how important it is! 
● Optimize your Curb Appeal. Wash the house and driveway. Add mulch to your gardens as well as colorful flowers. Remember emotions sells!
● Selling your home in “as is” condition could mean leaving money on the table. Fix obvious deferred maintenance and clean, clean, CLEAN every inch of your home!
● Declutter, depersonalize and brighten every room.
● Consider staging your home with EZ STAGED. The US HAUD reports that a staged home will sell for, on average, 17% higher than a vacant home. And the National Association of Realtors reports that staged homes sell approximately 67% faster than vacant homes.

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​Are your pictures worth sharing—Houzz & Pinterest
● Your first impression is online, so stunning photography and impressive digital collateral is a must. According to an article by WSJ, buyers spend 60% of their time looking at listing photos.
● Professional photography can help sell your home 39% closer to the original listing price.
● Professional Photos will dramatically increase your ability to both connect with a buyer faster and attract a higher price.
● Sunrise/Sunset exterior photos make a dramatically better impression. Emotions sells!


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Listings with professional photographs get 61% more views and sells 32% faster, based on data which can be found here at PR Newswire.

Unleash Video—Your Competitive Advantage
● Homes listed with video get 4 times the inquiries of homes listed without video.
● 58% of buyers want and expect to see video of a home they’re looking at online and 86% of home buyers searching videos are also searching for a community tour.

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71% of consumers say that video is the best way to bring product features to life.
Create an Amazing Perspective—Use Aerial Photography
● Homes with aerial images sold 68% faster.
● The perspective that aerial images provides buyers who are not familiar with the area is game changing, especially out-of-state buyers.
● When selling a property with a lot of land, aerial photographs are even more important!


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Real Estate is all about LOCATION and aerials are an impactful way to display this.

Montreal360

​Getting the job done—With Virtual Tours
● 54% of buyers will not look at a property unless it has a virtual tour based on Montreal360.
● Home buyers were 300% more engaged with listings with virtual tours
● Real estate listings with virtual home tours get 87% more views

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Virtual tours were 5-10 times more engaging and did significantly better than those without.
Understanding the Psychology of Pricing—And how to win using it.
● When selling your home, attractive pricing and packaging are arguably the two most essentials based on a study by Inman and HGTV.
● Homes listed for sale with a real estate agent sell for $46,000 more on average than For Sale by Owner houses. Remember, keeping current matters!
● Your marketing plan should include a pricing strategy before it develops a Social Stigmatism which causes buyers to question, “What is wrong with that home?”

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Given the high stakes of real estate, pricing your property correctly the first time is proven to bring a higher price from Realtor.org

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